Friday, November 6, 2009

Professional take - Canon’s high-end precision EOS 7D and EOS 1D Mark IV cameras are both engineered for excellence

CANON Marketing (Malaysia) recently launched the EOS 7D and EOS 1D Mark IV cameras aimed at bridging the gap between skilled amateurs and professional photographers. Its president and CEO Liew Sip Chon said these new flagship models are the crème of the crop.

Liew added that the cameras will be the perfect device for those looking for higher speed and performance and that professional photographers will find them appealing.

A class higher than Canon’s popular 50D, the EOS 7D offers the highest quality images in its class, thanks to Canon’s 18-megapixel CMOS sensor (APS-C size) with user-selectable sensitivity range from ISO 100 to 6400 (expandable to ISO 12,800).

The EOS 7D offers a high continuous shooting rate of 8fps to capture fast-moving action sequences at a maximum burst of about 94 shots for large/fine jpeg images, and 15 shots in RAW. It features a new high-precision 19-point all cross-type AF system (including a centre f/2.8dual cross focus).

Best of all, the EOS 7D offers an astonishing level of control and customisation. For instance, the EOS 7D can intelligently choose a subject and track it in AI Servo mode; select spot AF to achieve focus from a precise point; or designate any of five AF focus zones to achieve the desired focus.

Live view shooting is also possible via the camera’s three-inch Clear View II LCD screen enhanced with 920k pixels (VGA). For ease of operation, it comes with dedicated buttons for one-touch access to Live View/Movie shooting mood and RAW/JPEG mode that simultaneously records images in both formats.

Images from the camera can be also be transferred to and viewed on DLNA-compatible appliances like certain TV sets, digital photo frames, sony Playstation and Microsoft Xbox 360.

The Canon EOS 7D retails from RM6,488 for the body to RM9,388 with EFs15-85mm IS lens while the lenses are priced from RM2,000 to RM3,888.

Meanwhile, the EOS-1D Mark IV is ready to set a new standard with enhancements in every facet of the EOS experience. This latest in digital SLR camera technology is engineered for professionals who demand top-of-the-line performance.

The newly-developed 16.1-megapixel CMOS sensor (APS-H size) delivers unparallelled image quality, with superb detail and natural colour reproduction.

The EOS-1D Mark IV houses a brand-new and faster twin-engine in the Dual Digic 4 processors. The twin processors flawlessly handle the enormous amount of digital information required when working at high shooting speeds, up to 10fps with bursts of 85 consecutive images (in jpeg large).

The EOS-1D Mark IV supports the UDMA mode 6 which allows for faster data transfers. Complimentary to this power is the widest ISO normal range in the EOS line, from 100 to 12,800, with extensions down to ISO 50 and up to an amazing 102,400.

It also comes with a new high-precision 45-point AF sensor that has been developed for improved reliability, including 39 cross-type AF points that are executable even with an f/4 maximum aperture (with an array of lenses).

More customisable AF functions have been added for greater control and customisation of auto focus points.

The EOS-1D’s new LCD monitor is a major new development, with higher resolution, better colour reproduction and drastically reduced light reflectance for improved visibility, even under a bright sun.

With a 3.0-inch Clear View II LCD monitor with 920,000 dots, the EOS-1D Mark IV is highly adaptable to any shooting situation.

A new set of video options have been added to it bringing extreme versatility to this one-of-a-kind DSLR. Full high definition video at a resolution of 1920x1080 can be captured at 24, 25 and 30 progressive frame rates.

The Canon EOS-1D Mark IV will only be available in Malaysia end of the month or early December with the price to be announced later.

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I'm sure the people from Malaysia will be wanting the Canon 1d Mark IV for Christmas!

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Buy the Canon 1D Mark IV from B&H Photo
Buy the Canon 1D Mark IV from Amazon

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